The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Carlos Frenk is a renowned cosmologist, Professor of Fundamental Physics in The University of Durham, and Director of the prestigious Institute for Computational Cosmology. He is one of the originators of the breakthrough Cold Dark Matter theory for the formation of galaxies. His work has earned him numerous awards and honours, making him one of the most cited authors in his field and influential scientific minds of his generation!

In this video of the Legends' Scheme of the Academy of Magic & Science, Professor Frenk discusses the magic of cosmology and narrates the elements that he considers magical!

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Benny Dembitzer is a British economist who has specialized in the economics of developing countries, particularly on the continent of Africa. He was a member of the team that won the Nobel Peace Prize in 1985.

In this video of the Legends' Scheme of the Academy of Magic & Science, Benny Dembitzer discusses the magic of his journeys and experiences in Africa during his landmark work of support for the developing countries!

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Tony Santagata, is an Italian folk singer, composer, comedian and actor. In his successful career he recorded some classics of the Apulian tradition and composed several renowned songs. In this video of the Legends' Scheme of the Academy of Magic & Science, Tony Santagata discusses the magic of music and the charm that songs have in human souls!

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Silvan, the famous italian magician with six decades of experience performing as an illusionist and hosting TV shows themed around magic. He won two Merlin Awards, in 1998 and in 2011, being the first Italian magician to win the award. The Academy of Magical Arts awarded him "Magician of the Year" twice, in 1990 and in 1999. He is also in the “Hall of Fame” of the Society of American Magicians. In 2018 The Magic Circle awarded him The Devant for "Services to International Magic". Silvan has written several books, appeared in some films and has collaborated with a number of publications. He is an honorary member of CICAP, a skeptic scientific organization.

In this video of the Legends' Scheme of the Academy of Magic & Science, Silvan discusses the enchantment of the art of magic!

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Magical Facts about Shin Lim:  Shin Lim is a Canadian-American magician of Han Chinese heritage, recognized for his use of card manipulation and sleight of hand. He is known for elaborate close-up card magic routines, during which he remains silent with the tricks set to music.

Originally educated to be a pianist, he took up magic as his career after being diagnosed with carpal tunnel syndrome. Lim won the 2015 Fédération Internationale des Sociétés Magiques in Close-up Card Magic, he appeared on Penn & Teller: Fool Us and won America's Got Talent during its 13th season and on America's Got Talent: The Champions. In this Legends scheme of the @Academy of Magic & Science he shares what magic means to him and how it can empower people of various backgrounds.

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

"When the principles of perspective are reversed and solidified into sculpted paintings something extraordinary happens; the mind is deceived into believing the impossible, that a static painting can move of its own accord." This @Academy of Magic & Science Legend, Patrick Hughes, whose original painted reliefs are concerned with optical and visual illusions, the science of perception and the nature of artistic representation.

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Magical Facts abour Anna Rosling Rönnlund: - Swedish designer who, with her husband Ola Rosling, developed Trendalyzer, the interactive software for visualizing statistical information. Her work aims to provide better insights to public data through visualisations.

You probably have seen Hans Rosling (Anna’s father in law) video from TED where he delivers publicly available information in a very fresh and intriguing way. Anna has a very magical mission: "to make it easy for everyone to understand the world visually"and is honoured in this Legends' Scheme of the @Academy of Magic & Science

Straight timbers forming the illusion of an arc, a miraculous bridge that could stand without the use of screws and bolts, alternating compression and tension forces in the tipping point of the eternal dualism between reality and illusion.

The Mathematical Bridge of Cambridge' Queens' College has been the perfect landmark to demonstrate how to magically trick the forces of nature and play with our perception of balance.

The pioneering research of Prof John Gurdon in nuclear transplantation and cloning, as well as the discovery that mature cells can be converted to stem cells, noted outstanding advancements in developmental biology. The godfather of cloning, through his research gifted to the world of science the reprogramming of mature cells to become pluripotent cells, a finding with great potential in the fields of biology, medicine and humanity as a whole. Professor Gurdon's outstanding impact was celebrated with a conjuring effect by Alexis Arts, dedicated in the process of cloning, in the Gurdon Institute of the University of Cambridge.

Stephen Fry, English comedian, celebrated actor, multi awarded author, presenter and activist, listed amongst BBC's Top Living Icons, features in the Legends Scheme of the Academy of Magic & Science!

Magic teaches us an enormous amount about proper human talent. The things that the people do that are magical are always explained by craft, intelligence, skill, whit, insight. All the proper gifts and attributes of a great magician are all proper gifts and attributes of a scientist that have to do with proper understanding.

The excitement of magic is the same as the excitement of science. Arthur C. Clarke said that to any civilisation insignificantly advanced; all technology would appear to be magic when it first comes, whether it’s flight, even just the production of flame from a match. If the civilisation has never seen it, it’s magic. But it’s always explained by things that are very simple and they don’t destroy the magic, they enhance it! And the lesson of science that is the most important is that the more we explain the world and the universe, the more we attempt to understand it, the more exciting it gets, not less exciting. Explanations don’t take away the glass of the mystery, they enhance it and that is true of magic that is true of science

The Magic of Newton's Apple Tree performed by Alexis Arts in Cambridge as part of the LANDMARK series. Landmark promotion through creative performances that combine documentary with magical illusions inspired by the unique qualities of each place. A tour with a magical twist!

Apples gave humanity cider and… gravity! A magical harvest by the Academy of Magic & Science and Alexis Arts!

The Academy of Magic & Science presents the the Legends scheme, a short interview series of history changers that we aspire will serve as role models for young students, hopeful future generations of scientists!

Magical Facts about Brian Cox: - Presenter of BBC’s Wonders of… series, The Science of Doctor Who, Science Britannica and more - Written “Why does E=mc2” and “The quantum Universe” and more than 950 scientific publications - Appointed Officer of the Order of the British Empire (nice medal to put as motion graphics image) - Works on the ATLAS experiment at the Large Hadron Collider at CERN

"magic for me is the simple idea that anything exists at all, so once you admit the fact that you have a universe that exists with even a single atom in it, then the rest follows. The most magical thing for me is that anything exists at all and why is it necessary to use magic in this case is to inspire people to go into science, to describe the ideas of science? Well, I think science is one of the necessary foundations of our civilisation!"

Sir John Pendry is one of the Legends of the Academy of Magic & Science! A knighted professor of theoretical solid state physics with a brilliant research on metamaterials and refractive indices and the creation of the first practical "invisibility cloak"!

Fellow of the Royal Society
2016 Dan David Prize for outstanding achievement
2014 Kavli Prize in Nanoscience

Magic is important to science because it surprises us and it surprises because we don’t understand it and that is the challenge that science provides to us. It is in the first instance magic and the challenge is to make it “not magic” to understand it, but to leave the wonder behind!

Landmark promotion through creative performances that combine documentary with magical illusions inspired by the unique qualities of each place. Live events and viral videos will take you on a tour with a magical twist!

“Largest Mentalist Mnemonic Book Test” Official Guinness World Record, performed by Alexis Arts in the Cambridge University Library as part of the LANDMARK series.

Special thanks to the Syndics of Cambridge University Library;

Alexis Arts presents his Largest Card Illusion reveal that was worth a Guinness World Record. This magic projection, presented during the Festival of Light of Cambridge, was designed in collaboration with Ross Ashton, creator of projections on the British Parliament and Buckingam Palace, and was the first light mob combining theatrical performance with the projected artwork. Website: www.magicprojection.com