There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development. Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development.
Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century, according to the findings of the special edition of the Creative Economy Report “Widening local development pathways“, co-published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the UN Development Programme (UNDP) through the UN Office for South-South Cooperation (UNOSSC).
Through our innovative approach to inspiring curiosity and exploration through magic we pledge to make a better world by leveraging creativity & innovation to empower people to think out of the box and through this ripple effect, provide solutions to the most pressing global problems. Happy World Creativity and Innovation Day! #WCID #WCID2020 @UN
You can read here more on why creativity and innovation are essential for achieving the UN GOALS